Tag Archives: Advertise

Sex Sells, So Does it Sell Sustainable Chairs?

13 Feb

Varier Chair photo
Photos via Variér.

One thing you’ve got to like about Norway’s Variér, which is now distributing its upscale, design-them-yourself chairs in the U.S. and around the world: they don’t claim to be deep green and question any companies with industrial, mass-produced items that do hoist high the “we’re so green” mantle.

And the sinuous, organic shapes of Variér’s different chairs really are seductive, so using naked, beautiful women to advertise the chairs doesn’t seem so far-fetched as say, using sex to sell cars. Apart from its Nordic mo…

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